Top 5 Consumer Finance Apps on iOS in South America for Q1 2023

The first quarter of 2023 saw notable performances from the top consumer finance applications on iOS in South America. Here, we delve into the weekly downloads and active user trends for the top 5 apps: Nubank: Conta, Cartão e mais, PicPay: Conta, Cartão e Pix, CAIXA, Banco Itaú: Conta, Cartão e +, and Banco Santander Brasil.

Nubank: Conta, Cartão e mais from Nu Pagamentos S.A. saw a fluctuating trend in weekly downloads, hitting a peak of approximately 159K in the week of February 27. The app maintained a strong base of active users, starting at around 7.8M at the beginning of the quarter and increasing to about 8.5M by the end of March.

PicPay: Conta, Cartão e Pix showed a steady weekly download rate, with a noticeable rise to nearly 60K in the last week of March. The active user count for PicPay experienced some fluctuations, beginning the quarter at approximately 1.9M and closing at around 1.8M.

CAIXA had a consistent download performance, reaching around 56K downloads in the week of March 6. The active user trend showed stability, starting at about 1.5M and ending the quarter with a similar number of active users.

Banco Itaú: Conta, Cartão e + experienced a steady increase in weekly downloads, peaking at approximately 47K in the final week of March. The app's active users also showed a positive trend, growing from around 1.6M at the beginning of January to roughly 1.7M by the end of the quarter.

Banco Santander Brasil demonstrated a consistent download pattern, with a peak of around 46K downloads in the week of February 27. The active user base for Banco Santander Brasil remained strong, starting the quarter at around 1.6M and increasing to approximately 1.7M by the end of March.

These insights, sourced from Sensor Tower, highlight the dynamic nature of consumer finance apps in South America. For more detailed analytics and trends, visit Sensor Tower.